Art has been a profound influence on the life and enterprises of Ashish Vijay, shaping his perspective far beyond conventional business thinking. Through his exclusive initiative, AV Art, he has seamlessly merged his entrepreneurial acumen with a refined appreciation for craftsmanship and aesthetics. What began as a deeply personal passion has evolved into an enduring element of his broader business legacy, reflecting how art can foster vision, discipline, and sustainable growth.
This is not a story of owning art pieces, it is about how art has become integral to the way he thinks, creates, and leads.
Early Encounters with Art
Raised amidst the brilliance of rare gemstones, Ashish developed an eye for detail early in life. While others measured stones in carats, he studied their colours, shapes, and intricate patterns. This mindset—seeing design and beauty where others saw mere value—became a foundation of his approach to business.
His first art acquisitions were not commercial; they were personal. Sculptures, rare crystals, and hand-carved figures filled his workspaces. These objects served as daily reminders that mastery takes time and that every detail matters. Even as his ventures grew globally, this careful, detail-orientated approach remained at the heart of his work in both luxury jewellery and financial investing.
Building AV Art as a Personal Statement
AV Art began as a private collection curated from pieces that spoke to him on a personal level. Over time, this intimate collection evolved into a formal brand—an embodiment of his philosophy that true value comes from passion, not publicity.
The collection features exceptional gemstone sculptures such as the Ruby Phoenix, Rock Crystal Horse, and Ruby Buddha with Dragon—each requiring months or even years of meticulous craftsmanship. Ashish selects materials for their rarity, tactile presence, and the way they interact with light. Managing AV Art is less about running a gallery and more about stewarding a museum, where every piece is given space, protection, and reverence. This thoughtful, patient stewardship mirrors the way he leads all his business ventures.
Art as a Guide in Business
Ashish often likens leadership to sculpting—first shaping structure, then refining flow. This mindset enables him to deconstruct complex investment deals into clear, actionable components, much like an artist chisels away at excess stone to reveal form.
This approach has helped him remain composed during volatile market conditions. Where others react impulsively, he responds with calm precision. He attributes this discipline and patience directly to the influence of art. Just as he studies stones before acquiring them, he invests time in understanding people before forming partnerships—an approach that fosters trust, the cornerstone of all his business relationships.
Integrating Art into Dubai’s Luxury Landscape
Dubai has been instrumental in refining Ashish’s taste and expanding his vision. The city’s culture of design, ambition, and innovation aligns perfectly with the ethos of AV Art. The collection resonates with Dubai’s luxury connoisseurs, who recognise these sculptures as both refined décor and enduring art investments.
The city’s diverse cultural fabric has also broadened his definition of art. Far from distracting him, Dubai’s vibrant lifestyle has deepened his respect for skill, heritage, and legacy.
Living and Working Surrounded by Art
Art is embedded in Ashish’s daily life—from his offices to his home. Each space is curated with pieces placed to catch natural light, fostering calm and focus amid the intensity of global business operations.
These moments of stillness ground him. Before beginning his day, he often spends a few quiet minutes studying a sculpture’s fine carvings, a ritual that brings clarity and intention to his decisions.
AV Art as a Legacy Initiative
Of all his ventures under the House of Ashish Vijay—spanning Meraki Gems, Tiara Gems, AV Globale, 103 Jain Jewellers, Bliss Foundation, DiamondXE, and AV Real Properties—AV Art stands as his most personal endeavour. While his other businesses serve clients and markets, AV Art embodies his inner values and vision for enduring craftsmanship.
Each sculpture tells a story: the Ruby Phoenix symbolises renewal, the Crystal Hippopotamus strength, and the Smoky Quartz Toucan Couple harmony. Ashish envisions dedicated spaces where future generations can experience these works and learn about the artistry and dedication behind them.
Art Investment as Strategic Practice
Though deeply personal, AV Art also aligns with Ashish’s sharp investment philosophy. Gemstone sculptures, if properly maintained, can appreciate significantly over time. He evaluates each acquisition for rarity, provenance, and mineral quality with the same precision he applies to financial instruments. This dual perspective ensures AV Art functions as both a creative legacy and a sound asset class.
For aspiring collectors, he advises beginning with small, meaningful pieces and prioritising emotional connection over market trends—a principle he believes underpins long-term value.
Art-Inspired Leadership
Art shapes how Ashish leads teams. He fosters environments that encourage creativity and careful progress rather than quick, superficial wins. His workspaces feature open layouts, natural light, and thoughtfully placed artworks, inspiring clear thinking and collaboration.
He frequently uses art metaphors—light, balance, and structure—in leadership discussions, framing projects as creative builds rather than mechanical tasks. This approach humanises business and motivates his teams to strive for excellence.
The Wider Impact of AV Art
AV Art’s influence extends well beyond his enterprises. It has united artisans, mineralogists, designers, and collectors from around the globe. Ashish collaborates closely with master stone carvers, many from families with generations of expertise, ensuring their skills are preserved and valued.
These collaborations create sustainable livelihoods and uphold traditional techniques, reinforcing his belief that art should not only be owned but also sustain the communities that create it.
Enduring Motivation
Even after decades of achievements, art continues to inspire Ashish as profoundly as when he first held a rare stone. It fuels his curiosity, which he credits as the engine of his entrepreneurial success. This passion drives him to expand AV Art year after year—not to follow trends, but to keep the spirit of true craftsmanship alive.
Conclusion
Art has been the silent force guiding Ashish Vijay’s journey—shaping how he perceives beauty, builds businesses, and defines legacy. Through AV Art, he has transformed a private passion into a cultural institution that embodies discipline, vision, and care.
More than decoration or status, art for Ashish is a philosophy—a fusion of creativity and strategy that has helped position him as a global leader in luxury and investment. In Dubai’s thriving landscape, AV Art stands as both a testament to culture and an emblem of enduring value.
FAQs
Q1. What is AV Art?
AV Art is a private collection of rare gemstone sculptures curated by Ashish Vijay, featuring exceptional works such as the Ruby Phoenix and Rock Crystal Horse.
Q2. Why did Ashish Vijay create AV Art?
He created it to celebrate craftsmanship, preserve rare gemstone artistry, and share his lifelong passion for design excellence.
Q3. How does AV Art connect to his other businesses?
The focus, patience, and design sensibility that guide AV Art also underpin his ventures in jewellery, finance, and investments.
Q4. Does AV Art serve as an art investment?
Yes. Many pieces are crafted from rare minerals and can appreciate in value over time if properly preserved.
Q5. Where can people view AV art pieces?
Select works are showcased at private events and spaces curated by the Ashish Vijay Group, with public exhibitions planned for the future.
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